Yokohama Tire earned two impressive 2018 GOOD DESIGN®awards from The Chicago Athenaeum.Yokohama was honored in the transportation category for two tires: the GEOLANDAR X-MTand AVID Ascend GT.

We are currently running the GEOLANDAR X-MT™ on our own JL and we have been very impressed with the performance. Louder than some of the more recent mud terrain tires we have tested, they are far quieter than you would think a very aggressive tread design could possibly be. Outside of some moderate highway noise you just don’t notice them, and I often don’t notice them at all as I drive down the road. Check out what the award program had to say and stay tuned for our full on-road review very soon.

The Chicago Athenaeum’s GOOD DESIGN awards program creates an awareness about contemporary design and honors products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace. 

Yokohama was recognized for its aggressive off-road tire, the X-MT. Launched in July, it’s the latest addition to Yokohama’s rugged GEOLANDAR® lineup and is available in 12 sizes, from 17-inch to 24-inch rim diameters with outside diameters up to 40 inches. The extreme mud terrain tire offers outstanding treadwear and on-road handling to provide enthusiasts with an exceptional balance of performance and value.

The Ascend GT – which also debuted in July – is Yokohama’s latest offering in the grand touring segment. Available in 54 H- and V-rated sizes, the highly advanced all-season tire delivers improved handling, long mileage and superior comfort. 

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit

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William Connor

As the Editor, William is responsible for all the good, the bad, the ugly and the indifferent that happens at 4WAAM. William brings a wide range of experience to this role. He also wields a freely shared...

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